Swiss luxury watchmaker Breitling, known for its aviation chronometers, has enlisted help from Ethereum in fighting the fakers.
In conjunction with the Paris-based digital identity firm Arianee, the Breitling Top Time (reference A23310121G1X1), which launched in March 2020, was the first of its kind to comes with a blockchain passport.
The original Top Time, from the 1960s, features a cushion case typical of the styling at that time.
However, the modern reinterpretation comes in a rounded 41 mm stainless-steel case paired with a brown nubuck strap. It houses the Breitling Caliber B23 movement and has a limited production run of 2000 pieces.
Luxury Goods Market Needs Blockchain-Based Identity Solution
The digital identity concept is one of blockchain’s most obvious use-cases. But so far, blockchain-based digital identity products have struggled to break into the mainstream.
Part of the reason why is because of cost. However, it’s estimated that luxury goods manufacturers lose $100 billion each year to counterfeiting.
As such, the luxury goods market is screaming out for a solution. This is a view