Basic Attention Token current price is $0.2276.

Basic Attention Token current price is $0.2276.

Basic Attention Token current price is $0.2276 with a marketcap of $336.70 M. Its price is 5.80% up in last 24 hours.

Buy / Sell Basic Attention Token
  • basic-attention-token
    Basic Attention Token (BAT)
  • Live Price
  • 24h %
  • Market Cap
    $336.70 M
  • Volume
    $108.43 M
  • Available Supply
    1.47 B BAT
  • Rank

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10 Basic Attention Token (BAT)

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Basic Attention Token (BAT) is an open-source, decentralized ad exchange platform built on Ethereum platform. Basic Attention Token held an initial coin offering on May 31, 2017 for its eponymous ERC-20 utility token, raising approximately $35M USD at the time in less than 30 seconds. The Basic Attention Token aims to fix digital advertising, which is broken, fraudulent and opaque. Basic Attention Token work by having advertisers pay BAT to website publishers for the attention of users. The BAT token is designed to correctly value and price user attention within the platform. The Basic Attention Token comprises various components, including attention measurement systems, analytics dashboards and machine learning algorithms. Integration of BAT into a given host application involves implementing BAT Ads, a system that matches and displays ads to users based on locally stored data. Ad targeting is performed wholly on-device, removing the need for third-party tracking. BAT is focused on the Brave browser. Brave is an open-source, privacy-centered browser designed to block trackers and malware. It utilizes blockchain technology to anonymously and securely track user attention, which translates into rewards for publishers. A user's attention, meaning his or her focused mental engagement on digital content like advertisements, is logged through Brave. The makers of BAT indicate that the user's private data and tracking information is stored only on the user's device, ensuring that it is anonymous and private. Created back in 2016, the Basic Attention Token has one of the biggest names behind it, that of Brendan Eich, the creator of JavaScript and the legendary co-founder of Mozilla. Other noteworthy team members include Brian Bondy, lead developer and co-founder of Brave and Scott Locklin, senior engineer, and co-founder of Kerf Software." Basic Attention Token is created by the team that built the Brave browser, an open-source, privacy-focused browser that blocks ads and trackers. The browser measures user attention and rewards publishers for users attention. Use the Brave browser to protect your privacy and support CoinGecko at the same time:

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COINDESK LIVE: @jwolpert @brianbehlendorf @Bradleykam and @BrendanEich join CoinDesk’s @btschiller and @DanielGKuhn to discuss the future of the internet.

Got a question? Tweet us at #Internet2030

TODAY: Is a decentralized web a promise or a pipe dream in 10 years’ time?

Watch the conversation on CoinDesk Live: Internet 2030 here, on YouTube or today at 4 p.m. ET.

This Wednesday (9/16, 4pm ET), join our CEO @BrendanEich, along with @jwolpert, @emilydparker, & @DanielGKuhn for Day 2 of @CoinDesk's Internet 2030 as they discuss the "Decentralized Web: Promise or Pipe Dream?"

The @brave site now features Case Studies, highlighting the success that brands are having with privacy-preserving Brave Ads (including click-through rates of 9%-15%, well above the industry average of 2%). See how Brave Ads can benefit your business:

Let's do this! 3 random followers are going to win a limited-edition Brave coin (only 100 exist). This time, I'm giving away numbers 27, 79, and 99. For your chance to win, follow @bravesampson and @brave, then retweet this Tweet. I will announce winners on Monday the 21st.

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